Representing five years of in-house design efforts to define and modernize the Saint Mary’s College brand

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CLIENT

TEAM ROLES

Communications Department—Part of a medium-sized team that included creative management, copywriting, and development. I initially was hired to provide print and digital design and grew my role into full management of the SMC website, photography and streamlining team processes.

MY ROLE

Joining the communication department team in 2015, I was initially brought on as a print/digital designer and over time I grew professionally and shifted my role to focus primarily on UX research and design. It became my responsibility to coordinate and lead all efforts to streamline and modernize Saint Mary’s College website and digital content.

As part of my role, I collaborated with various departments to understand their needs and plot the best path forward that accomplished their goals while aligning with the SMC brand—ensuring that not only the design felt consistent but also accomplished the college’s diverse goals.

During my tenure at SMC, it brought me a lot of fulfillment each time I was able to streamline previously laborious efforts in record time—saving countless hours of work for dozens of employees. I utilized my keen eye for design and photography as well as my technical coding abilities to truly define, transform and advance everything I touched.

These are a few types of tasks or projects I might have worked on in any given day:

ADA Website Compliance
Business cards/Stationery
Newsletters
Event Promotion Posters
Case Studies
Proposals and Presentations
Re-engagement Emails
Digital Reports
Print and Digital Brochures
Infographics
Motion Graphics
Brand Stories
Information Architecture
Cross Platform, Print and Digital Magazine spreads
Concept ideation
Usability Testing
Project Management
Photography (15k+ shots), incl. retouching and digital management of waivers
Logos upon logos
UX Wireframing and Rapid prototyping
Motion Graphics
Web Design – Drupal based
Branding & Design Partner Education
HTML and CSS development
Gantt Charts
Spirit memorabilia and Tee Shirts
App Store Icons
Digital Signage
Brand Management
Three- or four-billion email headers
Marketing Campaign
Postcards, digital cards, and graphic reminders
Distinguished guest announcements
Evergreen banners
Fundraising Campaigns
Handbooks
Environmental Graphics
Strategic relationship building