Design something that uses 4 colors as a process print, uses multiple typefaces in the each word, uses type wrapped around an object (fruit, body, wall, face, etc), contains squares, and is in the style of Gerard Huerta.

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Methods is a tool designed to encourage purposeful play*.

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Amplifying the brand of California’s largest association for businesswomen.

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Project

Methods

About Methods

Methods is a tool designed to strengthens one’s ability to think creatively about form and meaning.

Tech Stack

The site is extremely lightweight and responsive and was created with a combination of html, css, and php.

Purposeful Play

I believe that the act of creating is largely a subconscious process influenced by intellectual, social and cultural development. Allowing the subconscious to play* (explore challenges without the risk of failure) increases confidence and allows for a flexible mind better at solving problems and negotiating creative conflicts.

Play allows for failure, and failure allows for emotional, rational, and creative growth.

Meaning comes from making.

Method’s prompts are generated from an algorithm that combines three to five creative prompts and adds either a theme or style to replicate.

Size and layout
Typography
Imagery
Color
Technique
Elements
Material
Theme
In the style of...