Amplifying the brand of California’s largest association for businesswomen.


Amplifying the brand of California’s largest association for businesswomen.



Professional BusinessWomen of California

About the project

Brought on board by Britelite Immersive in a contractor capacity to bring a high-level of attention to detail to the PBWC website and extended collateral.

Team roles

Britelight Immersive—Provided creative direction, technical support, content, project management, and account management.

Tech Stack

  • WordPress
  • Theme: Bridge
  • Akismet Anti-spam
  • Woo Commerce
  • Essential Grid
  • WP Forms

My role

After being provided with the base framework and visual broad strokes, I was tasked with a complete refactoring of the PBWC website content structure. The goal was to provide the client with a user experience that simplified their internal processes—empowering them with a greater ability to amplify their brand message with a consistent visual voice.


I delivered UX recommendations on how to leverage their WordPress/Visual Composer/WooCommerce system and then implemented each recommendation using Visual Composer and custom CSS. PBWC was able to spend more time promoting their message and less time fiddling with website complexities.


In addition to bringing UX and development to this project, I was tasked with amplifying their new visual system across a series of print collateral executions which were then translated to work within a variety of platforms including In Design, PowerPoint and Word—to allow visual consistency to their entire organizational team.

“Are you only a digital designer?

–We need these adapted to other forms too.”


My role

As the PBWC website was underway, an urgent need came for additional templates and collateral to support the clients needs for PBWC’s annual conference. The sub-brand is supported by different brand guidelines.